Transparency Builds Trust
Here’s what drives the cost of a professional video — and how to get the greatest value from your investment.
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Why Costs Vary
Asking “How much does a video cost?” is like asking “How much does a building cost?” It depends entirely on what you’re creating and why.
Different stories require different levels of planning, access, crew, equipment, and post-production. A single interview and a multi-location shoot with animation are not the same project.
The better question is: What result does this video need to produce — and what resources will achieve that reliably?
Different stories require different levels of planning, access, crew, equipment, and post-production. A single interview and a multi-location shoot with animation are not the same project.
The better question is: What result does this video need to produce — and what resources will achieve that reliably?
Where the Budget Goes
A professional production invests in people, planning, and execution — not just cameras.
Here’s the straightforward breakdown of what your investment covers:
Here’s the straightforward breakdown of what your investment covers:
- Pre-Production (25%) — Story development, scripting, logistics, locations, approvals, scheduling.
- Production (40%) — Crew, equipment, lighting, audio, travel, permissions, on-site management.
- Post-Production (25%) — Editing, sound design, motion graphics, accessibility versions, revisions.
- Delivery (10%) — Final masters, formatting, captioning, platform optimization.
The real insight: The safest place to save money is efficiency in planning, not cutting corners during production.
Stretching Your Budget Wisely
If you want value, think beyond one video.
The most strategic organizations treat production as an opportunity to create a content bank:
The most strategic organizations treat production as an opportunity to create a content bank:
- Capture additional b-roll for future stories
- Record extra interviews
- Plan for social cutdowns
- Create internal and external versions
- Build modular content
One production day can support multiple messages — if it’s planned properly.
We design every project to maximize use across platforms, teams, and timelines.
We design every project to maximize use across platforms, teams, and timelines.
Want clarity on your specific project?
Let’s talk about how we can make the most of your investment.
