A Creative
This is not a video training. It's trust infrastructure for your organization.
Vertical First is a structured program that turns hesitant communicators into confident, camera-ready voices. Participants leave with defined messaging, real footage, and content ready to publish.
The goal isn't perfection. The goal is to show up clearly, confidently, and humanly — and to have the content to prove it.
The goal isn't perfection. The goal is to show up clearly, confidently, and humanly — and to have the content to prove it.
What Participants Walk Away With
01
Camera Confidence
Presence, delivery, and composure on screen — built through real reps, not theory.
02
Defined Key Messaging
A clear, repeatable framework for what to say, how to say it, and why it lands.
03
Content Ready to Publish
LinkedIn and social-ready vertical video created during the session. Day one results.
The Method
The 60-Second Story
Hook
The first three seconds decide whether someone keeps watching. The hook creates immediate relevance — it answers 'why does this matter to me, right now
Message
One idea, said clearly, without jargon. Not everything you know — just the thing that most needs to land with the person watching.
Wrap
The landing point. What you want your audience to think, feel, or do next. What turns 60 seconds into a conversation.
Who It's Built For
Participants
- Client-facing technical staff
- Sales teams
- Key leadership and spokespeople
- Anyone stepping into a more visible role
Program Format
Duration
Full Day or Half Day, In-Person or Remote.
Pre-Work
Virtual Pre-Production Session
Group Size
Small cohorts for real reps
Output
Camera-ready content, same day
"The Vertical First workshop gave me the tools to develop and fine tune a clear message with wide reach. Since then I've taken on a spokesperson role, hosted our AGM, and have appeared on a Global TV segment. Practical tools that help me better connect with my audience."
Shane Yu | Business Advisor, Beem Credit Union
Shane Yu | Business Advisor, Beem Credit Union
Practice
Following a Vertical First engagement, One participant. Same workshop. Stepped into a spokesperson role, hosted the organization's AGM, and appeared on Global TV.
One workshop. One day. The kind of results most organizations spend months trying to manufacture.
Beem Credit Union4+
Sessions delivered
1
Day to camera-ready
0
Prior on-camera experience required
Program Tiers
Choose the right format for your team.
Every tier includes the pre-production strategy session, the 60-Second Story framework, and same-day published content.
Team Session
Single cohort, full day. Up to 8 participants. Pre-production strategy session included. Two recording rounds, group watch-back, and a content plan each participant keeps.
- Up to 8 participants
- 2 recording rounds
- Group watch-back
- Individual content plan
Cross-Team
Two cohorts or a leadership and comms pairing. Full day per cohort, with a cross-cohort watch-back that creates alignment across the organization.
- Two cohorts or leadership pairing
- Full day per cohort
- Cross-cohort watch-back
- Org-wide messaging alignment
Org Rollout
Embedded quarterly program. Builds sustained internal storytelling capability over time with post-workshop coaching and content review.
- Quarterly cadence
- Post-workshop coaching
- Content review included
- Sustained internal capability
The Facilitator
Built by someone who has been on both sides of the camera.
Heron Hanuman brings more than two decades as a broadcast journalist, anchor, and producer at CBC News and CTV News in Toronto, Vancouver, and Winnipeg, plus senior government communications experience, to every Vertical First session. He is not teaching theory. He is teaching the exact skills he used for over two decades to communicate clearly under pressure, on camera, in real time.
The credentials bullet should also be updated from "12 years, CTV News Vancouver: Reporter, Anchor, Digital Lead" to "20+ years: CBC News and CTV News, Toronto, Vancouver, and Winnipeg.
The credentials bullet should also be updated from "12 years, CTV News Vancouver: Reporter, Anchor, Digital Lead" to "20+ years: CBC News and CTV News, Toronto, Vancouver, and Winnipeg.
- 12 years, CTV News Vancouver: Reporter, Anchor, Digital Lead
- Former Digital Communications Manager, Province of BC
- Senior Digital Storytelling Consultant, The Tantalus Group
- BAA, Radio and Television Arts, Toronto Metropolitan University
- Founder and Principal, Double H Creative (est. 2012)
"The most effective communicators are not the ones who look the most polished. They are the ones who make you feel like they are talking directly to you. That is what we build in Vertical First.""The Vertical First workshop gave me the tools to develop and fine tune a clear message with wide reach. Since then I've taken on a spokesperson role, hosted our AGM, and have a Global TV segment coming up. Practical tools that help me better connect with my audience."
Heron Hanuman | Principal, Double H Creative
Heron Hanuman | Principal, Double H Creative
Ready When You Are
Get Your Team on Camera.
Sessions book quickly. Reach out to talk through which tier fits your team and timeline.
LET'S TALK